Ball Horticultural

My work for Ball ranged across a plethora of subsidiaries, including Selecta One, Darwin Perennials, Ball FloraPlant, National Plant Network, Ball Seed & more. I served as the Advertising Copywriter in the in-house agency under the Ball umbrella, creating ads for global B2B & B2C audiences. I was an integral part of product launches from start to finish, through branding, tagline creation, product descriptions, catalogs, point-of-purchase materials, ad promotion, printed sales materials, experiential events, social video script writing & I even got to name a few flowers! Click through to see some work samples.