Nestlé Projects

What many don't know about commerce is it can be a really creative space, you get to hit the consumers right at point of purchase when they're about to make that decision. How do we get them to add you to their basket? We've crafted campaigns that have made waves in-store and online, while connecting to the global brand DNA that can sometimes leak out into other spaces (in a good way!). Scannable activations, ultimate sweeps giveaways, interactive shelf signage, creating social movements and more – all hitting on unique consumer insights.

Please view a sampling of my work – I've had a blast toggling between the different voices and audiences per brand and hope you enjoy it, too!

Hot Pockets

COPY: Ryan Mankiewicz

ART: Felipe Menenez

INSIGHT: Mom shoppers are looking to give their Gen-Z sons the hand-held gamer fuel that's as fun as it is filling.

IDEA: Hit mom with RTBs as if she's texting with her tween.

Pizzas

COPY: Ryan Mankiewicz

ART: Felipe Menenez

INSIGHT: DiGiorno has the clout of taking on delivery, California Pizza Kitchen offers an upscale experience, while Jack's and Tombstone serve up value - all with their own voices and selling points.

Sweets

COPY: Ryan Mankiewicz

ART: Emily Cordonnier

INSIGHT: No matter the level of baking expertise, we know you like to show you care through sweet acts of kindness.

IDEA: Let bakers know that the ingredients to make all the difference in their recipes aren't worth trading down on.

Coffee Creamers

COPY: Ryan Mankiewicz
ART: Emily Cordonnier
INSIGHT: Coffee mate is all about the fanaticism of all love for coffee, while natural bliss prides itself in just 4 natural ingredients.
IDEA: Several campaigns with cheeky copy, including some spec work from a Mean Girls LTO flavor launch.

Waters

COPY: Ryan Mankiewicz
ART: Cata Parra
INSIGHT: When it comes to premium water like San Pellegrino, their rich Italian heritage can create bubbling interest.
IDEA: We presented several spec spaces that brought dramatic moodiness and Italian lifestyle – all with an elevated tone of voice.